GEO & AEO Audit: See Where Your Brand Wins and Loses
Find out whether your brand is visible, cited, and recommended across AI search engines. Webvy shows where your brand appears, where competitors win, which sources shape the answers, and what needs to change first.
THE VISIBILITY PROBLEM
Your buyers may see competitors before they ever reach your website
AI search changes the discovery path. A buyer can ask for the best options, compare providers, check alternatives, and build a shortlist before clicking a single result. That means traditional SEO performance can look healthy while your brand is missing from the answers that influence early consideration.
A GEO & AEO Audit helps you see the gap clearly:
- Missing from answers
Your brand may not appear when buyers ask decision-stage questions.
- Competitors recommended instead
AI systems may surface better-supported competitors before your website is visited.
- No clear AI visibility baseline
Without measurement, teams guess where they stand instead of knowing what to fix.
The Solution
What is a GEO and AEO Audit?
A GEO & AEO Audit checks whether AI systems can find, understand, cite, and recommend your brand when buyers ask commercial questions.
GEO looks at the broader visibility layer: retrieval, source authority, third-party corroboration, and recommendation readiness. AEO looks at the answer layer: whether your content is clear, structured, and useful enough to appear inside AI-generated answers.
- GEO layer
Can AI systems retrieve your brand and trust the sources around it?
- AEO layer
Can your pages answer buyer questions clearly enough to be used?
- Audit output
A visibility baseline, gap diagnosis, and prioritized roadmap.
AI Search Visibility Audit
- Visibility score
- Prompt coverage
- Cited pages
- Share of voice
The difference
GEO & AEO Audit vs SEO Audit
A traditional SEO audit shows whether your website can rank, crawl, index, and convert through search. A GEO & AEO Audit adds a different layer: whether AI systems can understand your brand, cite your pages, and recommend you when buyers compare options.
| Area | SEO Audit | GEO & AEO Audit |
|---|---|---|
| Main question | Can your website rank in search? | Can AI systems include and recommend your brand? |
| Focus | Rankings, traffic, organic performance, and technical health | AI visibility, citations, prompts, competitors, and answer inclusion |
| Buyer journey | Search result clicks | AI-generated discovery, comparison, and shortlisting |
| Competitive view | Who outranks you in Google | Who appears instead of you in AI answers |
| Output | SEO fixes and optimization priorities | AI visibility baseline and execution roadmap |
The findings
What the audit reveals about your AI search visibility
A GEO & AEO Audit turns vague AI visibility concerns into specific, measurable findings. It shows where your brand appears, where it is absent, and where competitors are being selected instead.
Visibility score
How often your brand appears across tested prompts and AI search surfaces.
Prompt coverage
Which discovery, comparison, alternative, and buyer-intent questions include your brand.
Cited pages
Which owned pages AI systems reference, and which pages are missing citation potential.
Share of voice
How much of the AI answer space your brand owns compared to competitors.
Position rank
Where your brand appears when it is included in AI-generated recommendations.
Competitor presence
Where competing brands appear more often, earlier, or with stronger recommendation language.
The process
How the audit works
We run the audit as a structured diagnostic, built around the commercial AI prompts that shape buyer discovery, comparison, and shortlisting across ChatGPT, Gemini, Google AI, Perplexity, and Claude.
Map the commercial prompt universe
We identify the buyer questions that matter commercially, from category discovery and comparison searches to alternative prompts, use-case questions, and shortlist-building queries that influence which brands AI systems surface first.
Benchmark visibility across AI systems
We review where your brand appears, where competitors win visibility, which answers include citations, and whether your owned pages are being used as trusted sources in AI-generated recommendations or comparisons.
Diagnose the root causes
We separate surface-level symptoms from the real gaps behind weak AI visibility, including content structure, citation readiness, source authority, brand clarity, and measurement issues that limit recommendation confidence.
Webvy Audit
What you receive in a GEO & AEO Audit
You receive a decision-ready AI visibility report showing where your brand appears, where competitors win, which pages are cited, how AI systems perceive your brand, and what should be prioritized next across content, structure, authority, citations, and measurement to improve visibility performance.
Executive visibility summary
A concise view of where your brand stands across ChatGPT, Gemini, and other AI systems.
Brand perception and trust
How AI systems describe your brand, judge credibility, and frame your recommendation strength.
Prompt universe map
The discovery, comparison, category, and buyer-intent prompts tested across relevant AI platforms and surfaces.
Competitor visibility benchmark
Where competitors appear, how often they appear, and where they outrank your brand.
Citation and page review
Which pages are cited, ignored, or need stronger citation readiness for AI answers.
Want to know where your brand stands in AI search?
Request a GEO & AEO AuditMeasurement
Measured beyond rankings, clicks, and traffic
Traditional SEO reporting shows how people find your website after a search. A GEO & AEO Audit shows whether your brand is included before the click, inside AI-generated answers that shape discovery, comparison, trust, and shortlisting.
Because AI influence does not always appear as direct referral traffic, the audit reads visibility as a commercial signal. It connects inclusion, competitor presence, citation quality, and recommendation strength to the actions your team should prioritize next.
The gaps
The gaps a GEO & AEO Audit can uncover
AI visibility gaps are rarely visible in standard traffic reports. A brand can perform well in traditional SEO and still be absent from the AI answers buyers use to compare providers, assess trust, build shortlists, and decide which companies deserve further attention.
Platforms
Your brand appears in one AI system but disappears from another important surface.
Competitors
Competitors appear more often, rank higher, or receive stronger recommendation language than you.
Citations
Your strongest pages are ignored, while weaker sources shape AI-generated answers instead.
Positioning
AI systems describe your brand generically, without clear category, value, or differentiation.
Content
Important buyer questions are not answered clearly enough for AI systems to use.
Why Webvy
Why Webvy for GEO & AEO audits
Webvy builds GEO & AEO audits with one clear goal: helping leadership understand where their brand is losing visibility to competitors, and what should be prioritized next in AI search optimization.
We combine commercial prompt mapping, citation analysis, competitor benchmarking, brand perception review, and structured authority diagnosis to show how AI systems understand, cite, and surface your brand.
- Built for strategic decisions
The audit gives founders, CMOs, and growth teams a clear baseline for AI search investment.
- Grounded in structured authority
We assess the content, sources, proof, and positioning signals that support stronger AI visibility.
- Designed to become a roadmap
Every finding is connected to practical next steps across content, structure, authority, and measurement.
GEO & AEO Partner
Webvy is for companies that want a clear, commercial picture of where their brand stands in AI search before investing in execution.
Book a CallFor
Who should request a GEO & AEO Audit
This audit is for brands competing in crowded markets where buyers use ChatGPT, Gemini, and Google AI to compare options before making a decision. AI-generated answers can influence trust, consideration, and shortlists, so you need to know when your brand is included, ignored, or replaced by competitors.
Founders
See whether AI search is helping or weakening brand demand before investing in execution work.
Marketing executives
Benchmark visibility across prompts, competitors, citations, and platforms before reshaping your next search strategy roadmap.
Growth hackers
Find practical gaps that can improve inclusion, citation readiness, and competitive AI visibility faster growth.
Hire Webvy
What happens after the audit
After the audit, you can hire Webvy to turn the findings into execution. We help your team improve AI search visibility by building the content, structure, proof, and authority signals needed to make your brand easier to understand, cite, and recommend.
- Create the execution plan
Turn audit findings into a clear roadmap for AI search visibility improvements.
- Build core answer-layer pages
Create pages that answer commercial prompts clearly, directly, and with stronger proof.
- Strengthen editorial and corroboration
Improve supporting content, third-party signals, and source consistency around your brand.
Start execution
After the audit, Webvy can help turn findings into content, structure, and authority improvements your team can act on.
Book a CallFrequently Asked Questions
What is a GEO & AEO Audit?
A GEO & AEO Audit shows whether your brand is visible, cited, trusted, and recommended inside AI-generated answers. It reviews prompt visibility, competitor presence, cited pages, brand perception, and the content, source, and authority gaps limiting your AI search performance.
How is GEO & AEO audit different from a traditional SEO audit?
A traditional SEO audit focuses on rankings, crawlability, technical health, and organic search performance. A GEO & AEO Audit focuses on AI answer inclusion, prompt coverage, citations, competitor visibility, recommendation strength, and whether AI systems can clearly understand your brand.
Which AI platforms are included?
The audit can review visibility across key AI search surfaces such as ChatGPT, Google AI Mode, Gemini, Perplexity, and Claude, depending on your market, competitors, and the prompts that matter most commercially.
How do you choose the prompts to test?
We build the prompt set around real buyer intent. That includes category discovery, product or service comparison, alternatives, "best for" queries, use-case questions, and shortlisting prompts that influence how buyers evaluate brands before contacting sales.
Can the audit show why competitors appear instead of us?
Yes. The audit reviews where competitors appear, how often they appear, which sources support their visibility, and whether they are cited, ranked, or recommended more strongly than your brand across important AI-generated answers.
Does the audit include third-party source analysis?
Yes. AI systems may rely on sources beyond your website, including directories, reviews, partner pages, comparison articles, media mentions, and industry profiles. The audit reviews which external sources support, weaken, or confuse your visibility.
Is this just an automated AI visibility score?
No. Scores can be useful, but they are not enough. Webvy turns visibility signals into a commercial diagnosis, showing what the numbers mean, why gaps exist, and what should be prioritized next.
Can you guarantee that our brand will be cited by ChatGPT or Google AI?
No serious agency can guarantee AI citations or recommendations. The goal is to improve the conditions that help AI systems retrieve, understand, cite, and trust your brand when relevant buyer questions are asked.
Who is a GEO & AEO Audit best suited for?
It is best suited for brands with an active website, clear competitors, commercial search demand, and buyers who compare options before making a decision. It is especially useful before investing in broader AI search optimization work.
Can we hire Webvy to improve our AI search visibility?
Yes. After the GEO & AEO Audit, we can help turn the findings into execution across content, structure, citation readiness, source authority, and measurement, so your brand becomes easier for AI systems to understand, cite, and recommend.
Related services
See how your brand performs in AI search
Find out where your brand is surfaced, cited, recommended, or missed across AI search systems, then get a clear roadmap showing what to fix first.
Book a GEO & AEO Audit